Week 9: Triplets

Triplet ads are those ads that have the same feeling from ad to ad in a series of an ad campaign. The two that I chose to do are Moschino Spring/Summer 2010 ad campaign. The ads have a lot of negative space behind the model. They also feature the same model with even the same hair. Also her posing is very similar if not identical. Both ads have her in a very dramatic pose with one of her legs bent and in the air. She is also dangling her purse in the opposite hand. Right under her handbag is the brands logo done in black which has a lot of contrast against the white background. Both of the ads are very dramatic but yet simply done. Even the cut of the dresses are very similar. Most of the clothing is also done in black and white as well with just a little pop of color from a jacket or handbag. The ads make you feel as if she is going for a night out on the town. The ads are so close that even her shoes are very similar with the same style and color, which is gold. Not exactly the same shoe but close enough. The accessories as well are the same in size and in design.

Final Project Part Six: Analysis of Project in the Real World

Final Project Part Five: Creative Content

Final Project Part Four: Promotion

Final Project Part Three: The Big Idea

Final Project Part Two: Competitive Analyses

Final Project Part One: Pop Chips: Rethink 90 Calories Think Popped

My product for the final project is a new chip that has come on to the market. They are called Pop Chips they are a low calorie chip that is popped not fried or baked. The chip is made in a new process and is new to the market. I have tired the product and think that it is great and even better it is a low calorie snack. The brand as of now features Ashton Kutcher as a spokesperson. I feel that right now that the brand is doing little to no advertising.

EOC Week 6: Make 'Em Laugh

The ad that I picked for a humor advertisement was a Pepsi twist ad. This ad has a lime squatting over a can of Pepsi peeing to in the can adding a touch of lime in to it. The ad looks as if it takes place on a kitchen counter top. I like how this ad makes the lime look buff and super human like. Even though it sounds very nasty and unappealing they do a great job in making you feel comfortable. For some odd reason you feel ok that there is a lime peeing in to one of your favorite soft drinks. The lime comes off as to be assertive and that there is nothing wrong with him doing its business in the drink. It is odd to think that a lime peeing in to drink could sell a product. The lime even has a lot of detail on it even water dew on it. This helps to prove the point that the lime is clean and that it is ok to drink since it has just been washed. Also the coloring on the lime is so great that the lime is perfect without any discolorations. It would be the lime that you would more than happy to find in the store. This ad provided me with a great laugh and kept my attention for a good amount of time. With these factors I would say that the ad is a great success. Humor is a great way to sell products and I feel that this ad is not offensive but I could see easily how others could take a great offence to it.

EOC week 6: Jerry Metellus

Today in class we had a guest speaker photographer Jerry Metellus. Jerry was a great speaker and provided us with great real world experience. One of the great pieces of advice that he provided us with is that each step leads us to the distention. Even though we may not have experience in a certain field we have real world experiences that can help us in that field. He was a great presenter with great energy and keep the class laughing. Also even though that show business is fun it is just that a business. We have to consider many things when going in to an agreement with someone not just go in to it then have the shock of what is expected. One everything is set out and expectations are laid out the real fun can begin. Even though Jerry is self taught he has had great success in this field of photography. He has had experience in show business such as acting. Also another great piece of advice is that how can we as artist charge for our services if we will not provide the customer service and answer questions that the client might have. We cannot be divas in this business we are all human and should not treat others beneath us, because we have great success in our fields. Even though I am not a photography major I have gained a lot of knowledge with what Jerry talked about. Also since Jerry does fashion editorials might have the chance to work alongside with his stylist on a fashion shoot. Being able to work on a shoot would be a great learning experience and I hope that I do have the pleasure to work with Jerry and his team. If you wanted to check out his website and his works here is his link. http://www.jerrymetellus.com/Also add him as a friend on Facebook at http://www.facebook.com/pages/Jerry-Metellus-Photography-Lifestyle-Fashion-Dance-Las-Vegas/114183598599753

EOc: Week 5: Ad categories

The first ad that I did was a celebrity endorsement for Nike. The ad features the infamous Michael Jordan and new comer Dwayne Wade. It features a newcomer to the game and a legend of the sport. This ad is very simple but not to be mistaken it is a very powerful ad none the less. It is ad if Michael Jordan is passing the basket ball torch off to Dwayne Wade. Also its ocme3s across that if they were good enough for Michael then that Nike is good enough for Dwayne now in present time.



The second ad that I did was for drinking and driving which is a declaration advertisement. I think that it is a declaration ad, because it is saying don’t drink & drive. This ad goes even further saying that not everyone is killed when hit by a drunk driver. The woman that is shown was badly injured form being hit from a drunk driver. The ad also shows a picture from before the accident as well. This ad has a powerful effect for those whom may consider drinking and driving.





The last ad that I did was a Land Rover ad in which a plane is flying by and looking over a mountain and the Land Rover is on top of the mountain above the clouds. I feel that this ad is an adventures and escape advertisement, because the person has taken the adventure to get away and escape from the day to day normal life. This could only been done in the Land Rover or so they want you to think.

EOC Week Four: Bob Isherwood, Why is he important

“Australian born Bob Isherwood is the former Worldwide Creative Director of Saatchi & Saatchi. For 12 years, Bob took ultimate responsibility for the communications ideas the company created for some of the world’s major corporations including Procter & Gamble and Toyota.” (http://www.abeopartners.com/bob_isherwood/) Bob is a force to be reckoned with in the advertising world. A lot of his advertising works have been published in books and he has won awards across the world. Recently Isherwood has left Saatchi & Saatchi after working there for 22 years he has said “Advertising Age cites the reason as a need to have "more than one life in my lifetime." (http://daveibsen.typepad.com/5_blogs_before_lunch/2008/11/bob-isherwood-leaves-saatchi-saatchi-after-22-years.html) “One of Isherwood's significant achievements will also be his belief that Saatchi & Saatchi was an ideas agency, not an ad agency, going so far as to remove the word "advertising" from the agency's nameplates around the world.” (http://daveibsen.typepad.com/5_blogs_before_lunch/2008/11/bob-isherwood-leaves-saatchi-saatchi-after-22-years.html) The company has said that they are in no rush to find a replacement for Isherwood. Isherwood was such a big deal in the advertisement world, because he worked with such big brands over his career with Saatchi & Saatchi. After his leaving the advertising world Isherwood has made presentations on advertising. Isherwood is president for the Film & Press & Poster Juries at Cannes International Advertising Festival, and Chairman of Executive TV & Radio Jury, Clio awards. Isherwood won Australia’s first Gold Lion award for Cinema at the Cannes International Advertising Festival. He has also won a very rare British Design and Art Direction gold award for Advertising. In addition to this, he has been named Australia’s Leading Creative Director.

BOC week four: Jerry Della Femina, The Big Idea

Jerry Della Femina was an advertiser that was described as a street kid from Brooklyn. He and three associates opened up Della Femina, Travisano & Partners his first agency. His work in From Those Wonderful Folks Who Gave You Pearl Harbor TV’s and pushed him to celebrity like status. Dell Femina’s success was due in part by the fact that he was so driven, had a great sense of humor, and the love he had for advertising. Della Femina’s has such crazy stories from working in advertising where so compelling that they where the idea base behind the TV show Mad Men. Jerry lived a crazy lifestyle while in the industry in the 1960’s he would have three martinis at lunch which he considered to be a normal day this went along with the four packs of cigarettes that he smoked. Jerry is quoted in saying “I want to die at my desk,” (http://www.ft.com/cms/s/2/145766a2-8fb1-11df-8df0-00144feab49a.html) and he does prove this with only sleeping three to four hours a night having many books , a restaurant, and still running his advertising company just to name a few things. He learned such a hard work ethic from his parents whom his father worked three jobs and his mother worked one Jerry wanted to get out of the hard times he had growing up and this drove him to advertising. Even though Jerry has a great work ethic he would not be the first guess in doing sell well getting out of the neighborhood since he had a learning disability. His ads pushed the envelope talking about Pearl Harbor and Hitler to sell TV’s and books. He has given the advertisement world great works in which we still reference today.

EOC: Week Three Tabacco Advertisement

The problem that the ad is solving is harsh cigarettes that irritate your throat. This ad features a famous actress Linda Darnell. It is saying that after thirty days of smoking Camels that they agreed with her throat well enough to pose for the picture that the ad features her in. Creative strategy for the ad is that since the cigarettes are so easy on your throat that you can fit in with the rest of Americans and smoke alongside of them. The ad also says that their brand in the most popular in America and that it is chosen by millions of Americans. It is conveying that if you want to fit in with the majority of Americans that you need to Camels. If you are in the loop so to speak you smoke Camels. In knowing the audience they are trying to target the once that just smoke for the purely to be social. They are the ones that want to be like their favorite movie stars and want the cigarettes that are the mildest. The objective for this ad is let your t zone decide t for throat and t for taste. They are saying that their brand is milder and that the taste is better than other cigarette brands that are in the market. The goal of the advertisement was to sell Camel brands of cigarettes and have them become the smokers new favorite brand of cigarettes. Camel wants the consumer to pick their brand, because everyone else is and even though we may not like to admit it most of us are followers. Camel is saying that everyone is doing this and that you need to follow suit as well. The cigarette ads of today are a lot different than the ones used in Linda Darnell’s time this was when smoking was even more then today a social event that everybody was partaken in.

EOC week 2: Ethics in comercials

The ad that I chose to research as being unethical is a Sony bravia ad. The reason that it is unethical is, because the whole idea is what appears to be an exact copy of an artist’s painting. The commercial takes the work of art and expands on it and make a commercial out of it. The artist that created the original artwork is Duo Kozyndan. “To add insult to injury, someone from Passion Pictures contacted us about a year ago asking to see samples of our work (including this panoramic) as they were interested in working with us. We sent them samples and then heard nothing from them ever again.” (http://youthoughtwewouldntnotice.com/blog3/?p=509) The people from Kozyndan’s office claim that they gave give simples of the artists work never heard back then Sony created an ad copying is whole idea. Everyone seems to be on Kozyndan’s side saying “The Los Angeles-based art duo Kozyndan appear to have had their fine work swiped by the folks responsible for an ad for Sony's BRAVIA series.” (http://boingboing.net/2007/10/10/sony-bravia-ad-rips.html) To think that such a big brand as Sony would take an artists idea was a great shock to me. The fact they even contacted them for artwork did not respond in any way then just happen to make a commercial resembling it is appalling to me. They should have contacted Kozyndan and paid for some type of licensing agreement with him. No one seems to doubt the resimlce they have saying, “It must be said that the work of the artists - husband and wife team Kozue and Dan Kitchens - has a resemblance to the ideas behind Play Doh.” (http://www.guardian.co.uk/media/organgrinder/2007/oct/08/issonysplaydohbunniesada)
I feel that Sony indeed steal the idea but do not go off of my opinion look at it for your self.

BOC: About me

As an expert in the fashion business I have always torn apart peoples outfits since the age of five. While attending a specialized high school with classes focusing on business I decided to make the switch from wanting to become a designer to go in to the business side of fashion. When I get my degree in fashion retail management I want to be buyer and go in to styling as well. I love to shop and I pick the clothes that a store will sell will be a great career. Being in fashion does not feel like work to me at all when it is a passion of yours so-called work is not work to me any more. The feeling and confidence when you put on a certain outfit is the feeling that I want to give people when they stop in to my store or when I style them. Clothing is one of the first things we look at and the thing that we can mold in to own personal style. Clothing is the outward way to show people some of our personal believes. Being in the fashion world is fast paste and ever changing and is one of the reasons why I love it the most. It is easy to changes things up and to make them your own

EOC Week 1: VW Lemon

What would make a lemon ad for a car so successful? The term has been used for cars for a long time when referring to a broken car so why would an ad using the term boost sales? The ad showed how strict guidelines where for the Volkswagen bug where so strict that a scratch on the chrome for the glove box made it a lemon in the company’s eyes. “The chrome strip on the glove compartment is blemished and must be replaced. Chances are you wouldn't have noticed it; Inspector Kurt Kroner did. There are 3,389 men of our Wolfsburg factory with only one job;…(3,00 Volkswagens are produced daily; there are more inspectors than cars.)... VWs have been rejected for surface scratches barely visible to the eye...This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars…We pluck the lemons; you get the plums.” (http://www.powerwriting.com/vw-lemon-ad.html) “However, one campaign did much more than boost sales and build a lifetime of brand loyalty. It's the 1960s ad campaign for the Volkswagen Beetle. It, and the work of the ad agency behind it, changed the very nature of advertising, from the way it's created to what you see as a consumer today.” (http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html) Volkswagen hired Doyle Dane Bernbach ad agency to do the advertisement. The company needed a way to sell a German product in a post word war period. The bug was nothing near the American cars that where being built in the time period. Cars of that time period where big and luxurious where the bug was small and basic. So Doyle Dane Bernbach had to bring focus on how reliable and how well built the vehicle was to sell the car. The sister ad of “Think Small” has been named the number one ad out of the top 100 ads of the century (http://adage.com/century/campaigns.html) This ad went beyond what people thought it would do it placed Volkswagen is such a better light then how they where seen of the past.