The problem that the ad is solving is harsh cigarettes that irritate your throat. This ad features a famous actress Linda Darnell. It is saying that after thirty days of smoking Camels that they agreed with her throat well enough to pose for the picture that the ad features her in. Creative strategy for the ad is that since the cigarettes are so easy on your throat that you can fit in with the rest of Americans and smoke alongside of them. The ad also says that their brand in the most popular in America and that it is chosen by millions of Americans. It is conveying that if you want to fit in with the majority of Americans that you need to Camels. If you are in the loop so to speak you smoke Camels. In knowing the audience they are trying to target the once that just smoke for the purely to be social. They are the ones that want to be like their favorite movie stars and want the cigarettes that are the mildest. The objective for this ad is let your t zone decide t for throat and t for taste. They are saying that their brand is milder and that the taste is better than other cigarette brands that are in the market. The goal of the advertisement was to sell Camel brands of cigarettes and have them become the smokers new favorite brand of cigarettes. Camel wants the consumer to pick their brand, because everyone else is and even though we may not like to admit it most of us are followers. Camel is saying that everyone is doing this and that you need to follow suit as well. The cigarette ads of today are a lot different than the ones used in Linda Darnell’s time this was when smoking was even more then today a social event that everybody was partaken in.
No comments:
Post a Comment