The ad that I chose to research as being unethical is a Sony bravia ad. The reason that it is unethical is, because the whole idea is what appears to be an exact copy of an artist’s painting. The commercial takes the work of art and expands on it and make a commercial out of it. The artist that created the original artwork is Duo Kozyndan. “To add insult to injury, someone from Passion Pictures contacted us about a year ago asking to see samples of our work (including this panoramic) as they were interested in working with us. We sent them samples and then heard nothing from them ever again.” (http://youthoughtwewouldntnotice.com/blog3/?p=509) The people from Kozyndan’s office claim that they gave give simples of the artists work never heard back then Sony created an ad copying is whole idea. Everyone seems to be on Kozyndan’s side saying “The Los Angeles-based art duo Kozyndan appear to have had their fine work swiped by the folks responsible for an ad for Sony's BRAVIA series.” (http://boingboing.net/2007/10/10/sony-bravia-ad-rips.html) To think that such a big brand as Sony would take an artists idea was a great shock to me. The fact they even contacted them for artwork did not respond in any way then just happen to make a commercial resembling it is appalling to me. They should have contacted Kozyndan and paid for some type of licensing agreement with him. No one seems to doubt the resimlce they have saying, “It must be said that the work of the artists - husband and wife team Kozue and Dan Kitchens - has a resemblance to the ideas behind Play Doh.” (http://www.guardian.co.uk/media/organgrinder/2007/oct/08/issonysplaydohbunniesada)
I feel that Sony indeed steal the idea but do not go off of my opinion look at it for your self.
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