Thursday, August 12, 2010

EOc: Week 5: Ad categories

The first ad that I did was a celebrity endorsement for Nike. The ad features the infamous Michael Jordan and new comer Dwayne Wade. It features a newcomer to the game and a legend of the sport. This ad is very simple but not to be mistaken it is a very powerful ad none the less. It is ad if Michael Jordan is passing the basket ball torch off to Dwayne Wade. Also its ocme3s across that if they were good enough for Michael then that Nike is good enough for Dwayne now in present time.



The second ad that I did was for drinking and driving which is a declaration advertisement. I think that it is a declaration ad, because it is saying don’t drink & drive. This ad goes even further saying that not everyone is killed when hit by a drunk driver. The woman that is shown was badly injured form being hit from a drunk driver. The ad also shows a picture from before the accident as well. This ad has a powerful effect for those whom may consider drinking and driving.





The last ad that I did was a Land Rover ad in which a plane is flying by and looking over a mountain and the Land Rover is on top of the mountain above the clouds. I feel that this ad is an adventures and escape advertisement, because the person has taken the adventure to get away and escape from the day to day normal life. This could only been done in the Land Rover or so they want you to think.

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