Final Project Part One: Pop Chips: Rethink 90 Calories Think Popped

My product for the final project is a new chip that has come on to the market. They are called Pop Chips they are a low calorie chip that is popped not fried or baked. The chip is made in a new process and is new to the market. I have tired the product and think that it is great and even better it is a low calorie snack. The brand as of now features Ashton Kutcher as a spokesperson. I feel that right now that the brand is doing little to no advertising.