“Australian born Bob Isherwood is the former Worldwide Creative Director of Saatchi & Saatchi. For 12 years, Bob took ultimate responsibility for the communications ideas the company created for some of the world’s major corporations including Procter & Gamble and Toyota.” (http://www.abeopartners.com/bob_isherwood/) Bob is a force to be reckoned with in the advertising world. A lot of his advertising works have been published in books and he has won awards across the world. Recently Isherwood has left Saatchi & Saatchi after working there for 22 years he has said “Advertising Age cites the reason as a need to have "more than one life in my lifetime." (http://daveibsen.typepad.com/5_blogs_before_lunch/2008/11/bob-isherwood-leaves-saatchi-saatchi-after-22-years.html) “One of Isherwood's significant achievements will also be his belief that Saatchi & Saatchi was an ideas agency, not an ad agency, going so far as to remove the word "advertising" from the agency's nameplates around the world.” (http://daveibsen.typepad.com/5_blogs_before_lunch/2008/11/bob-isherwood-leaves-saatchi-saatchi-after-22-years.html) The company has said that they are in no rush to find a replacement for Isherwood. Isherwood was such a big deal in the advertisement world, because he worked with such big brands over his career with Saatchi & Saatchi. After his leaving the advertising world Isherwood has made presentations on advertising. Isherwood is president for the Film & Press & Poster Juries at Cannes International Advertising Festival, and Chairman of Executive TV & Radio Jury, Clio awards. Isherwood won Australia’s first Gold Lion award for Cinema at the Cannes International Advertising Festival. He has also won a very rare British Design and Art Direction gold award for Advertising. In addition to this, he has been named Australia’s Leading Creative Director.
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