EOC Week 6: Make 'Em Laugh

The ad that I picked for a humor advertisement was a Pepsi twist ad. This ad has a lime squatting over a can of Pepsi peeing to in the can adding a touch of lime in to it. The ad looks as if it takes place on a kitchen counter top. I like how this ad makes the lime look buff and super human like. Even though it sounds very nasty and unappealing they do a great job in making you feel comfortable. For some odd reason you feel ok that there is a lime peeing in to one of your favorite soft drinks. The lime comes off as to be assertive and that there is nothing wrong with him doing its business in the drink. It is odd to think that a lime peeing in to drink could sell a product. The lime even has a lot of detail on it even water dew on it. This helps to prove the point that the lime is clean and that it is ok to drink since it has just been washed. Also the coloring on the lime is so great that the lime is perfect without any discolorations. It would be the lime that you would more than happy to find in the store. This ad provided me with a great laugh and kept my attention for a good amount of time. With these factors I would say that the ad is a great success. Humor is a great way to sell products and I feel that this ad is not offensive but I could see easily how others could take a great offence to it.

EOC week 6: Jerry Metellus

Today in class we had a guest speaker photographer Jerry Metellus. Jerry was a great speaker and provided us with great real world experience. One of the great pieces of advice that he provided us with is that each step leads us to the distention. Even though we may not have experience in a certain field we have real world experiences that can help us in that field. He was a great presenter with great energy and keep the class laughing. Also even though that show business is fun it is just that a business. We have to consider many things when going in to an agreement with someone not just go in to it then have the shock of what is expected. One everything is set out and expectations are laid out the real fun can begin. Even though Jerry is self taught he has had great success in this field of photography. He has had experience in show business such as acting. Also another great piece of advice is that how can we as artist charge for our services if we will not provide the customer service and answer questions that the client might have. We cannot be divas in this business we are all human and should not treat others beneath us, because we have great success in our fields. Even though I am not a photography major I have gained a lot of knowledge with what Jerry talked about. Also since Jerry does fashion editorials might have the chance to work alongside with his stylist on a fashion shoot. Being able to work on a shoot would be a great learning experience and I hope that I do have the pleasure to work with Jerry and his team. If you wanted to check out his website and his works here is his link. http://www.jerrymetellus.com/Also add him as a friend on Facebook at http://www.facebook.com/pages/Jerry-Metellus-Photography-Lifestyle-Fashion-Dance-Las-Vegas/114183598599753

EOc: Week 5: Ad categories

The first ad that I did was a celebrity endorsement for Nike. The ad features the infamous Michael Jordan and new comer Dwayne Wade. It features a newcomer to the game and a legend of the sport. This ad is very simple but not to be mistaken it is a very powerful ad none the less. It is ad if Michael Jordan is passing the basket ball torch off to Dwayne Wade. Also its ocme3s across that if they were good enough for Michael then that Nike is good enough for Dwayne now in present time.



The second ad that I did was for drinking and driving which is a declaration advertisement. I think that it is a declaration ad, because it is saying don’t drink & drive. This ad goes even further saying that not everyone is killed when hit by a drunk driver. The woman that is shown was badly injured form being hit from a drunk driver. The ad also shows a picture from before the accident as well. This ad has a powerful effect for those whom may consider drinking and driving.





The last ad that I did was a Land Rover ad in which a plane is flying by and looking over a mountain and the Land Rover is on top of the mountain above the clouds. I feel that this ad is an adventures and escape advertisement, because the person has taken the adventure to get away and escape from the day to day normal life. This could only been done in the Land Rover or so they want you to think.

EOC Week Four: Bob Isherwood, Why is he important

“Australian born Bob Isherwood is the former Worldwide Creative Director of Saatchi & Saatchi. For 12 years, Bob took ultimate responsibility for the communications ideas the company created for some of the world’s major corporations including Procter & Gamble and Toyota.” (http://www.abeopartners.com/bob_isherwood/) Bob is a force to be reckoned with in the advertising world. A lot of his advertising works have been published in books and he has won awards across the world. Recently Isherwood has left Saatchi & Saatchi after working there for 22 years he has said “Advertising Age cites the reason as a need to have "more than one life in my lifetime." (http://daveibsen.typepad.com/5_blogs_before_lunch/2008/11/bob-isherwood-leaves-saatchi-saatchi-after-22-years.html) “One of Isherwood's significant achievements will also be his belief that Saatchi & Saatchi was an ideas agency, not an ad agency, going so far as to remove the word "advertising" from the agency's nameplates around the world.” (http://daveibsen.typepad.com/5_blogs_before_lunch/2008/11/bob-isherwood-leaves-saatchi-saatchi-after-22-years.html) The company has said that they are in no rush to find a replacement for Isherwood. Isherwood was such a big deal in the advertisement world, because he worked with such big brands over his career with Saatchi & Saatchi. After his leaving the advertising world Isherwood has made presentations on advertising. Isherwood is president for the Film & Press & Poster Juries at Cannes International Advertising Festival, and Chairman of Executive TV & Radio Jury, Clio awards. Isherwood won Australia’s first Gold Lion award for Cinema at the Cannes International Advertising Festival. He has also won a very rare British Design and Art Direction gold award for Advertising. In addition to this, he has been named Australia’s Leading Creative Director.

BOC week four: Jerry Della Femina, The Big Idea

Jerry Della Femina was an advertiser that was described as a street kid from Brooklyn. He and three associates opened up Della Femina, Travisano & Partners his first agency. His work in From Those Wonderful Folks Who Gave You Pearl Harbor TV’s and pushed him to celebrity like status. Dell Femina’s success was due in part by the fact that he was so driven, had a great sense of humor, and the love he had for advertising. Della Femina’s has such crazy stories from working in advertising where so compelling that they where the idea base behind the TV show Mad Men. Jerry lived a crazy lifestyle while in the industry in the 1960’s he would have three martinis at lunch which he considered to be a normal day this went along with the four packs of cigarettes that he smoked. Jerry is quoted in saying “I want to die at my desk,” (http://www.ft.com/cms/s/2/145766a2-8fb1-11df-8df0-00144feab49a.html) and he does prove this with only sleeping three to four hours a night having many books , a restaurant, and still running his advertising company just to name a few things. He learned such a hard work ethic from his parents whom his father worked three jobs and his mother worked one Jerry wanted to get out of the hard times he had growing up and this drove him to advertising. Even though Jerry has a great work ethic he would not be the first guess in doing sell well getting out of the neighborhood since he had a learning disability. His ads pushed the envelope talking about Pearl Harbor and Hitler to sell TV’s and books. He has given the advertisement world great works in which we still reference today.