EOC: Week Three Tabacco Advertisement

The problem that the ad is solving is harsh cigarettes that irritate your throat. This ad features a famous actress Linda Darnell. It is saying that after thirty days of smoking Camels that they agreed with her throat well enough to pose for the picture that the ad features her in. Creative strategy for the ad is that since the cigarettes are so easy on your throat that you can fit in with the rest of Americans and smoke alongside of them. The ad also says that their brand in the most popular in America and that it is chosen by millions of Americans. It is conveying that if you want to fit in with the majority of Americans that you need to Camels. If you are in the loop so to speak you smoke Camels. In knowing the audience they are trying to target the once that just smoke for the purely to be social. They are the ones that want to be like their favorite movie stars and want the cigarettes that are the mildest. The objective for this ad is let your t zone decide t for throat and t for taste. They are saying that their brand is milder and that the taste is better than other cigarette brands that are in the market. The goal of the advertisement was to sell Camel brands of cigarettes and have them become the smokers new favorite brand of cigarettes. Camel wants the consumer to pick their brand, because everyone else is and even though we may not like to admit it most of us are followers. Camel is saying that everyone is doing this and that you need to follow suit as well. The cigarette ads of today are a lot different than the ones used in Linda Darnell’s time this was when smoking was even more then today a social event that everybody was partaken in.

EOC week 2: Ethics in comercials

The ad that I chose to research as being unethical is a Sony bravia ad. The reason that it is unethical is, because the whole idea is what appears to be an exact copy of an artist’s painting. The commercial takes the work of art and expands on it and make a commercial out of it. The artist that created the original artwork is Duo Kozyndan. “To add insult to injury, someone from Passion Pictures contacted us about a year ago asking to see samples of our work (including this panoramic) as they were interested in working with us. We sent them samples and then heard nothing from them ever again.” (http://youthoughtwewouldntnotice.com/blog3/?p=509) The people from Kozyndan’s office claim that they gave give simples of the artists work never heard back then Sony created an ad copying is whole idea. Everyone seems to be on Kozyndan’s side saying “The Los Angeles-based art duo Kozyndan appear to have had their fine work swiped by the folks responsible for an ad for Sony's BRAVIA series.” (http://boingboing.net/2007/10/10/sony-bravia-ad-rips.html) To think that such a big brand as Sony would take an artists idea was a great shock to me. The fact they even contacted them for artwork did not respond in any way then just happen to make a commercial resembling it is appalling to me. They should have contacted Kozyndan and paid for some type of licensing agreement with him. No one seems to doubt the resimlce they have saying, “It must be said that the work of the artists - husband and wife team Kozue and Dan Kitchens - has a resemblance to the ideas behind Play Doh.” (http://www.guardian.co.uk/media/organgrinder/2007/oct/08/issonysplaydohbunniesada)
I feel that Sony indeed steal the idea but do not go off of my opinion look at it for your self.

BOC: About me

As an expert in the fashion business I have always torn apart peoples outfits since the age of five. While attending a specialized high school with classes focusing on business I decided to make the switch from wanting to become a designer to go in to the business side of fashion. When I get my degree in fashion retail management I want to be buyer and go in to styling as well. I love to shop and I pick the clothes that a store will sell will be a great career. Being in fashion does not feel like work to me at all when it is a passion of yours so-called work is not work to me any more. The feeling and confidence when you put on a certain outfit is the feeling that I want to give people when they stop in to my store or when I style them. Clothing is one of the first things we look at and the thing that we can mold in to own personal style. Clothing is the outward way to show people some of our personal believes. Being in the fashion world is fast paste and ever changing and is one of the reasons why I love it the most. It is easy to changes things up and to make them your own

EOC Week 1: VW Lemon

What would make a lemon ad for a car so successful? The term has been used for cars for a long time when referring to a broken car so why would an ad using the term boost sales? The ad showed how strict guidelines where for the Volkswagen bug where so strict that a scratch on the chrome for the glove box made it a lemon in the company’s eyes. “The chrome strip on the glove compartment is blemished and must be replaced. Chances are you wouldn't have noticed it; Inspector Kurt Kroner did. There are 3,389 men of our Wolfsburg factory with only one job;…(3,00 Volkswagens are produced daily; there are more inspectors than cars.)... VWs have been rejected for surface scratches barely visible to the eye...This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars…We pluck the lemons; you get the plums.” (http://www.powerwriting.com/vw-lemon-ad.html) “However, one campaign did much more than boost sales and build a lifetime of brand loyalty. It's the 1960s ad campaign for the Volkswagen Beetle. It, and the work of the ad agency behind it, changed the very nature of advertising, from the way it's created to what you see as a consumer today.” (http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html) Volkswagen hired Doyle Dane Bernbach ad agency to do the advertisement. The company needed a way to sell a German product in a post word war period. The bug was nothing near the American cars that where being built in the time period. Cars of that time period where big and luxurious where the bug was small and basic. So Doyle Dane Bernbach had to bring focus on how reliable and how well built the vehicle was to sell the car. The sister ad of “Think Small” has been named the number one ad out of the top 100 ads of the century (http://adage.com/century/campaigns.html) This ad went beyond what people thought it would do it placed Volkswagen is such a better light then how they where seen of the past.