Triplet ads are those ads that have the same feeling from ad to ad in a series of an ad campaign. The two that I chose to do are Moschino Spring/Summer 2010 ad campaign. The ads have a lot of negative space behind the model. They also feature the same model with even the same hair. Also her posing is very similar if not identical. Both ads have her in a very dramatic pose with one of her legs bent and in the air. She is also dangling her purse in the opposite hand. Right under her handbag is the brands logo done in black which has a lot of contrast against the white background. Both of the ads are very dramatic but yet simply done. Even the cut of the dresses are very similar. Most of the clothing is also done in black and white as well with just a little pop of color from a jacket or handbag. The ads make you feel as if she is going for a night out on the town. The ads are so close that even her shoes are very similar with the same style and color, which is gold. Not exactly the same shoe but close enough. The accessories as well are the same in size and in design.
